Stoneridge logo

Product Line Strategy – Driveline Actuation

Stoneridge has enlisted the Tauber team to conduct a comprehensive market assessment and underscore targeted opportunities to drive the execution of a go-to-market strategy for a product within its actuation product line.

The team will also develop a well-rounded manufacturing strategy for the chosen product portfolio and evaluate the P&L impact on the company's financials.

2021 Stoneridge

Student Team:

Bunmi Fatodu – Master of Business Administration
Sasanka Mouli Neti – Master of Science in Engineering, Industrial and Operations Engineering

Project Sponsors:

Rajaey Kased – Vice President, Sales and PL Management Scott Skelton – Product Line Manager

Faculty Advisors:

Raed Al Kontar – College of Engineering
Ariel Shwayder – Ross School of Business

Project Photos

2021 Stoneridge