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New Product and Facility Launch

The Tauber team was challenged to develop a robust launch strategy for the new Serenade Cabinetry brand and to launch key manufacturing lines at ACPI's Mount Union facility to support their Thompsontown plant.

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Student Team:

Olga Balashova–Master of Business Administration

Eva Koester–EGL (BSE Environmental Engineering & MSE Design Science)



 

Project Sponsors:

Larry Denbrock–CEO ACPI

Jeanine Weinzierl–Director of Business Development



 

Faculty Advisors:

John Branch–Ross School of Business

Matt Gibson–College of Engineering

Project Photos