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New Product and Facility Launch

The Tauber team was challenged to develop a robust launch strategy for the new Serenade Cabinetry brand and to launch key manufacturing lines at ACPI's Mount Union facility to support their Thompsontown plant.

View team project summary

Student Team:
Olga Balashova–Master of Business Administration
Eva Koester–EGL (BSE Environmental Engineering & MSE Design Science)

 

Project Sponsors:
Larry Denbrock–CEO ACPI
Jeanine Weinzierl–Director of Business Development

 

Faculty Advisors:
John Branch–Ross School of Business
Matt Gibson–College of Engineering

Project Photos