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New Product and Facility Launch

The Tauber team was challenged to develop a robust launch strategy for the new Serenade Cabinetry brand and to launch key manufacturing lines at ACPI's Mount Union facility to support their Thompsontown plant.

View team project summary

Student Team:

Olga Balashova–Master of Business Administration

Eva Koester–EGL (BSE Environmental Engineering & MSE Design Science)


Project Sponsors:

Larry Denbrock–CEO ACPI

Jeanine Weinzierl–Director of Business Development


Faculty Advisors:

John Branch–Ross School of Business

Matt Gibson–College of Engineering

Project Photos