Brunswick logo

Moving From Infinite To Finite Capacity Planning

Sales growth during the COVID-19 pandemic has exacerbated pre-existing issues with seasonality and Mercury Marine’s mode of unconstrained demand planning. This has led to bottlenecks on critical assets, lower-than-expected fill rates, and unnecessary operational costs during peak demand periods due to inventory levels.

The Tauber team aims to improve Mercury Marine’s supply and inventory management by providing solutions and corresponding implementation plans to streamline supplier sales and optimize operations planning.

View team project summary

Student Team:

Jian-Liang Lin – Master of Business Administration

Jack Simmons – Dual MBA & MSE in Industrial and Operations Engineering

Xinran (Sharon) Sun – EGL (BSE & MSE in Industrial and Operations Engineering)


Project Sponsors:

John Buelow – VP of Global Operations

John Cavey – Director of Global SIOP


Faculty Advisors:

Oleg Gusikhin – College of Engineering

Jim Omartian – Ross School of Business