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Modernizing Customer Segmentation Strategy

Microsoft has evolved its core go-to-market strategy and customer segmentation approach to be cloud-centric. To modernize Azure’s segmentation, the Tauber team developed a data-driven framework that segments Azure customers based on metrics including customer life time value (CLV), growth potential, and loyalty.

View team project summary

Student Team:

Eric Huang—EGL (BSE Computer Engineering & MSE Industrial and Operations Engineering)

Adam Zhang—MBA & MSE Industrial and Operations Engineering


Project Sponsors:

Tom Bartlett—Senior Director, C+E Marketing Business Planning

Richard Chin—General Manager, C+E Marketing Business Planning

Alex Herz—Group Manager, C+E Marketing Business Planning


Faculty Advisors:

Hyun-soo Ahn—Ross School of Business

Quentin Stout—College of Engineering