Improving The Customer Experience Through A Digital Supply Chain

DowDuPont is undergoing a fundamental shift in how it operates as a company by investing in digital transformation across supply chain, commercial, and manufacturing disciplines with the intent of improving the customer and employee experience. The objective of this project is to design a digitally-enabled demonstration of a Dow customer’s experience for the order-to-fulfillment process, expressed through the customer’s perspective.

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Student Team:

Jeff Eyler — Master of Business Administration

Jerry Li — Master of Business Administration



Project Sponsors:

Scott Winstead — Innovation Director, Integrated Supply Chain

Jane Zdrojewski — Commercial Partner, Integrated Supply Chain

Jeff Tazelaar — Digital Fulfillment Center Director, Integrated Supply Chain



Faculty Advisors:

Hyun-Soo Ahn — Ross School of Business

Ruiwei Jiang — College of Engineering

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