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Gopuff partnered with the Tauber Institute for Global Operations to develop a new product introduction framework, aiming to enhance the data-driven decision-making process for product introduction, decrease the likelihood of future underperforming (dead wood) products, and reduce operational costs. The Tauber team will assess the current process of product introduction, customer portfolio, and supplier pool, developing a standardized data-driven process and model to decide which product should be launched.

Student Team:

Jane Huang – Master of Business Administration

Namitha John – EGL (BSE CS / MSE Industrial and Operations Engineering)

Project Sponsors:

Jason Rodriguez – Senior Manager

Sanjay Shah – Senior Vice President, NA Operations

Faculty Advisors:

Lennart Baardman – Ross School of Business

Saif Benjaafar – College of Engineering