Project Showcase
View summaries of Tauber team projects from recent years.
Sort by year, sponsoring company, industry, or project solution.
Go To Market Strategy for Consumer Goods Industry
The objective of the project was developing Accelerate Innovation. Throughout the time of the project, the Tauber Student performed intensive research on the following topics: Consumer Goods Industry Trends, Consumer Goods Vertical Category Breakouts, Commerce Trends and Enterprise Ecosystem. The primary deliverable was a strategic framework on Connected Innovation for Consumer Goods.
STUDENT:
Vivian Lai – Master of Business Administration
PROJECT SPONSORS:
Praveen Gururaja– Director Business Programs Services
Mike Nicholas – Director Business Programs Services
FACULTY ADVISOR:
M.S. Krishnan – Ross School of Business