General Mills logo

Enabling Growth Through In-Store Display Volume Forecasting

General Mills strives to deliver new and innovative Special Pack (SPPK) products to its customers, however, fluctuations in demand constantly disrupt the supply chain and lower the overall customer service level. The Tauber team was tasked to review the SPPK forecasting and ordering processes in order to identify any potential gaps and redundancies in the system. Utilizing this information, the team will develop new forecasting methodologies, re-engineer key processes, and define key performance indicators to support the company’s rapidly growing SPPK business. 

Their project story >

View team project summary

Student Team:

Rodrigo Martinez De La Mora — MBA/Master of Engineering in Manufacturing

Andrew Trahan — Master of Business Administration


Project Sponsors:

Christine England — Technology & Analytics Senior Manager

Carol Heppes German — Supply Chain Optimization/Holistic Margin Management Leader

Sujit Pawar — Inventory & Capacity Analytics Manager

Frederick Thou — Technology & Analytics Manager


Faculty Advisors:

Mariel Lavieri — College of Engineering

Joseph Walls — Ross School of Business

Project Photos