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Assessing Digital Transformation Opportunities in the Semiconductor Manufacturing Industry

Microsoft Corporation enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

The Tauber student was assigned to a Go to Market Strategy project focusing on the Consumer Goods vertical within Industry Solutions. The student will be working to develop a strategic framework that tailors the 3 Horizon view to align with the Consumer Goods narrative.

The goal is to develop additional services and offers and provide Microsoft’s clients with an ideal future vision of their digitally transformed operations using Microsoft’s leading industry solutions.

View team project summary


Sean (Shao-Wen) Chang – Master of Business Administration



Mike Nicholas – Director, Business Programs Services

Dane Wentworth – Senior Director, Industry Services Global Manufacturing Practice



Hyun-Soo Ahn – Ross School of Business