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General Motors: The Final Countdown: Aligning Supply and Demand for a Better Build Out

General Motors Company Logo
2015

Student Team

  • Aniket Gur – Master of Supply Chain Management
  • Jonathan Morof – EGL (BSE/MSE Industrial & Operations Engineering)
  • Jae Young Park – Master of Business Administration

Project Sponsors

  • Robert F. Harris – Sr. Manager of Supply Operations Processes and Systems
  • Diego M. Operti – Manager of Specifications/Business Processes and Systems
  • Anne M. Schneider – Director of Supply, Global Purchasing and Supply Chain
  • Dave M. Vanstone – Manager of Cadillac Operations and Channel Management

Faculty Advisors

  • Yan Huang – Ross School of Business
  • Mariel Lavieri – College of Engineering

The team studied how GM could better align vehicle supply and customer demand during a model’s final production weeks. Using the Cadillac SRX as a pilot, it proposed simplifying options, stabilizing schedules, limiting late engineering changes, and improving forecasts to reduce obsolete materials.