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Project Showcase//

ConAgra: Reduce Rework and Increase Efficiency in End-to-End Commercialization Process

ConAgra Brands, Inc. Logo
2015

Student Team

  • Yu-Mei Chang – Master of Supply Chain Management
  • Lucius Clay – Master of Business Administration
  • Qian Wu – Master of Supply Chain Management

Project Sponsors

  • Keith Goerl – Director, Research & Innovation
  • Jeff Korengel – VP of Research & Innovation
  • Mike Parker – Manager, Research & Innovation
  • Craig Weiss – VP of Supply Chain

Faculty Advisors

  • Stephen Leider – Ross School of Business
  • Debra Levantrosser – College of Engineering

The team applied lean methods to find the causes of rework in ConAgra’s private brands bid and commercialization process. It proposed a standardized transportation and warehousing input and a performance dashboard to improve quote accuracy and process visibility.