Skip to main content
Project Showcase//

Microsoft: Pricing Strategies for an Infrastructure-As-A-Service Cloud Market

Microsoft Corporation Logo
2015

Student Team

  • Amanda Bayagich – EGL (BSE/MSE Industrial and Operations Engineering)
  • Ryan Bouchard – Master of Business Administration
  • Kelly Ogiesoba – EGL (BSE Electrical Engineering/MSE Industrial and Operations Engineering)

Project Sponsors

  • Jeff Pratt – General Manager, Enterprise Risk Management
  • Matt Schnugg – Group Program Manager, Cloud + Enterprise Data Analysis & Operations
  • Ron Sielenski – Director of Analytics and Insights, Cloud + Enterprise Data Analysis & Operations

Faculty Advisors

  • Mohamed Mostagir – Ross School of Business
  • Quentin Stout – College of Engineering

The team evaluated alternative pricing structures for Microsoft Azure’s infrastructure-as-a-service offerings. It analyzed customer usage patterns and designed a pricing experiment to help the business test demand and make better informed offer decisions.