Student Team:
Olga Balashova–Master of Business Administration
Eva Koester–EGL (BSE Environmental Engineering & MSE Design Science)
Project Sponsors:
Larry Denbrock–CEO ACPI
Jeanine Weinzierl–Director of Business Development
Faculty Advisors:
John Branch–Ross School of Business
Matt Gibson–College of Engineering
The Tauber team was challenged to develop a robust launch strategy for the new Serenade Cabinetry brand and to launch key manufacturing lines at ACPI’s Mount Union facility to support their Thompsontown plant.
