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2015
Student Team
- L. Yancey May – Dual (MBA/Master of Science in Natural Resources & Environment)
- Varun Mudegowdra – Master of Supply Chain Management
- Edgaras Varnelis – Master of Business Administration
Project Sponsors
- Tom Hull – Pump Program Manager
- Derek Leck – AIP Partner/Serva Co-CTO
- Jim Pace – Marketing Manager (Hydraulic Fracturing Equipment Subject Matter Expert)
Faculty Advisors
- David Chesney – College of Engineering
- Brian Wu – Ross School of Business
A Tauber team developed a market reentry strategy for Serva Group’s high pressure hydraulic fracturing fluid ends. The team assessed customers, competition, product positioning, and supply arrangements, then created a business plan and commercialization roadmap. Recommendations covered product development, field validation, sales organization, and manufacturing partnerships to support a successful return to the market.
