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2015
Student Team
- Emily Drescher – Master of Business Administration
- Chris Hildner – Master of Business Administration
- Melissa Sweeney – EGL (BSE Material Science/MSE Industrial and Operations Engineering)
Project Sponsors
- Andy Miller – Director of Finance, SMS&P
- Kulroop Takhar – Senior Finance Manager, SMS&P
Faculty Advisors
- John Branch – Ross School of Business
- David Kaufman – College of Engineering
The team analyzed sales promotions for Microsoft’s commercial Surface business and found delays between promotions launching and sales taking effect. It developed a planning calendar, implementation schedule, and scorecard to help regional teams run promotions more consistently.
