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Amazon: Identifying Opportunities for the Seller Experience

Amazon.com, Inc. Logo
2015

Student Team

  • Lauren Fitzpatrick – EGL (BSE/MSE Industrial and Operations Engineering)
  • Aditya Seshnath – Master of Supply Chain Management

Project Sponsors

  • Eddie Iglesias – Sr. Product Manager FBA
  • Jeffery Moore – Sr. Manager, Product Management FBA
  • Akira Wada – Sr. Manager, Product Management FBA

Faculty Advisors

  • Judy Jin – UM College of Engineering
  • Ned Smith – Kellogg School of Business

A Tauber team evaluated opportunities to improve the experience of sellers using Fulfillment by Amazon, focusing on reimbursements for delayed or lost inventory. The team analyzed service practices, seller feedback, and financial impacts to assess policy alternatives. Its recommendations sought to balance a better seller experience with operational costs and reimbursement risks.