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Cardinal Health: Expanding Service Offerings at Optifreight Logistics

Cardinal Health, Inc. Logo
2015

Student Team

  • Joseph Letner– EGL (BSE/MSE BioMedical Engineering)
  • Mukul Shekhar – Master of Business Administration

Project Sponsors

  • Christopher Mathew – Director, Logistics Solutions and Service Development
  • Chandrashekar Shastry – Senior Consultant, Service Development

Faculty Advisors

  • Amy Cohn – College of Engineering
  • James Price – Ross School of Business

The team explored how Cardinal Health’s OptiFreight Logistics could expand beyond its established hospital market. It assessed customer needs and competitors, then recommended a broader service model with technology enabled tracking and inventory capabilities.