TIME Dealer of the Year Award



A panel composed of faculty from the Tauber Institute for Global Operations at the University of Michigan chooses TIME Dealer of the Year finalists from each of the four NADA regions. From those four finalists, the judges then select the national winner, who will be named the 2021 TIME Dealer of the Year. The judges’ professionalism, integrity, and high standards combine to make the TIME Dealer of the Year the most respected award in the industry.

In appreciation of this service, TIME and Ally have established an annual scholarship at the school in the name of TIME, Ally, NADA, and the Dealer of the Year nominees.

The NADA Show 2021 takes place from Friday, February 9 to Monday, February 11, 2021, virtually. Flip through book > NADA Show Magazine