2017 Amazon - FBA Transportation Team Project


The Challenge:
The Tauber team’s initial focus was on conducting a current state analysis to capture trends in the Partnered Carrier Program (PCP) utilization across different market segments. Their current state review included data analysis, Seller interviews, Seller visits, and targeted polling.

The Solution:
The analysis led the Tauber team to split the project along two paths; less than truckload/ full truckload (LTL/TL) and small parcel delivery (SPD). The decision was based on the unique issues affecting each transportation method and different Seller experience. The Tauber team implemented and piloted short-term solutions along with recommending long-term enhancements to drive increased utilization of PCP. The long-term recommendations are geared at not only increasing PCP utilization, but also improving the Seller experience of those Sellers currently using PCP.

Read the 2017 Amazon FBA Transportation Team Project Executive Summary in the 2017 SPOTLIGHT! book.

Student Team:
Vinayak Bahl – Master of Supply Chain Management
Matt Kaplan – Master of Business Administration

Project Sponsors:
Ajay Agarwal – Senior Manager, Product Management, FBA Business
Gokul Balasundaram – Product Manager, FBA Business
Mark Duroy – Senior Product Manager, FBA Business
Yujie Meng – Business Analyst, FBA Business

Faculty Advisors:
Debra Levantrosser – College of Engineering
Joseph Wells – Ross School of Business

About Tauber Team Projects:

The 2017 Tauber Team Projects resulted in $575 million in savings according to sponsoring company calculations, an average of $18.5 million per project over 3 years.

Each two to three person Tauber Team consists of graduate engineering, MBA, and/or MSCM students. Along with receiving high-level corporate support from the sponsoring company, each team is advised by a College of Engineering and a Ross School of Business faculty member and overseen by a Tauber Institute Co-Director. The projects begin on-site in May and continue for 14 weeks.  Students present the results of their projects and compete for over $40,000 in scholarships at the U-M Tauber Institute's annual Spotlight! event, held each September in Ann Arbor, Michigan.  Spotlight! provides outstanding opportunities for students and corporate partners to establish relationships while exploring innovations in operations and manufacturing.
Access Spotlight! book for project details.
2017 Amazon FBA Transportation
2017 Amazon FBA Transportation