INCREASING UTILIZATION OF THE PARTNERED CARRIER PROGRAM
The Tauber team’s initial focus was on conducting a current state analysis to capture trends in the Partnered Carrier Program (PCP) utilization across different market segments. Their current state review included data analysis, Seller interviews, Seller visits, and targeted polling.
The analysis led the Tauber team to split the project along two paths; less than truckload/ full truckload (LTL/TL) and small parcel delivery (SPD). The decision was based on the unique issues affecting each transportation method and different Seller experience. The Tauber team implemented and piloted short-term solutions along with recommending long-term enhancements to drive increased utilization of PCP. The long-term recommendations are geared at not only increasing PCP utilization, but also improving the Seller experience of those Sellers currently using PCP.
Read the 2017 Amazon FBA Transportation Team Project Executive Summary in the 2017 SPOTLIGHT! book.
Vinayak Bahl – Master of Supply Chain Management
Matt Kaplan – Master of Business Administration
Ajay Agarwal – Senior Manager, Product Management, FBA Business
Gokul Balasundaram – Product Manager, FBA Business
Mark Duroy – Senior Product Manager, FBA Business
Yujie Meng – Business Analyst, FBA Business
Debra Levantrosser – College of Engineering
Joseph Wells – Ross School of Business
About Tauber Team Projects:
The 2017 Tauber Team Projects resulted in $575 million in savings according to sponsoring company calculations, an average of $18.5 million per project over 3 years.