2017 Amazon - Fulfillment by Amazon MWS Team Project


The Challenge:
Amazon provides an integrated web service API (Application Programming Interface) that allows Sellers to programmatically exchange data with Amazon. But over the years, APIs used by Sellers to inbound products have not been adopted extensively. The FBA Inbound Supply Chain team tasked the Tauber intern team to find out why.

The Solution:
The Tauber team identified attributes of Sellers currently using APIs and then extrapolated these attributes, quantitatively and qualitatively, to predict Seller behavior indicative of adopting Inbound APIs in the future. The team launched new product features to fix the major gaps responsible for a suboptimal Seller experience. They also established a long-term adoption strategy by clearly defining target Sellers and how to communicate their value proposition.

Read the 2017 Amazon - Fulfillment by Amazon MWS Team Project Executive Summary in the 2017 SPOTLIGHT! book.

Student Team:
Kritika Rastogi –Master of Business Administration
Mian Wei –Master of Supply Chain Management

Project Sponsors:
Jeff Moore–Director, Product Management, FBA Inbound Supply Chain
Venkat Srinivasan–Senior Product Manager

Faculty Advisors:
Robert Hampshire–College of Engineering
Mohamed Mostagir–Ross School of Business

About Tauber Team Projects:

The 2017 Tauber Team Projects resulted in $575 million in savings according to sponsoring company calculations, an average of $18.5 million per project over 3 years.

Each two to three person Tauber Team consists of graduate engineering, MBA, and/or MSCM students. Along with receiving high-level corporate support from the sponsoring company, each team is advised by a College of Engineering and a Ross School of Business faculty member and overseen by a Tauber Institute Co-Director. The projects begin on-site in May and continue for 14 weeks.  Students present the results of their projects and compete for over $40,000 in scholarships at the U-M Tauber Institute's annual Spotlight! event, held each September in Ann Arbor, Michigan.  Spotlight! provides outstanding opportunities for students and corporate partners to establish relationships while exploring innovations in operations and manufacturing.
Access Spotlight! book for project details.
2017 Amazon Fulfillment by Amazon MWS
2017 Amazon Fulfillment by Amazon MWS