Enhancing our connection

December 15, 2020

Ann Arbor, MI - The Tauber Institute of Global Operations hosted the 27th Integrated Product Development Trade Show online December 1-8. Six multidisciplinary teams of business, engineering, art & design, and information students spent the Fall semester developing new products to address the problem of social isolation in pandemic conditions, then launched their products in the competitive IPD Trade Show online marketplace.

Co-instructors Eric Svaan of the Ross School of Business and Stephanie Tharp of the STAMPS School of Art & Design challenged their students to consider a wide range of issues during the product development process, including pandemic safety, mental health, social connection, distancing, and remote interactions. Product designs included pop-up shields that help friends gather safely for meals, electronic devices that simulate impromptu meetings or recreate shared activities, and an interactive stuffed animal that helps children stay engaged in online school.

Learn about IPD voting & view product websites.
Watch IPD product videos on YouTube.

Students not only created brand new products but also devised a full range of business and marketing materials for their product launch. During the online trade show, volunteers from across the University of Michigan community reviewed student-designed product websites and videos, then could "vote" for the best products by filling their virtual shopping carts with favorite items that fit within a $200 virtual budget.
Voters provide students with real-world feedback essential to their understanding of the marketplace. After the online trade show, the class reviewed results and reflected on the impact different aspects of their business strategies had on their sales and profits. Congratulations to the Fall 2020 IPD team with the greatest profit, Pals with Paws!

Contact: Theresa Ceccarelli, Marketing Manager / tceccare@umich.edu / 734-647-0308

The Tauber Institute for Global Operations is a joint venture between the University of Michigan’s Ross School of Business and the College of Engineering, working together with industry partners to facilitate cross-disciplinary education in global operations management. The Tauber Institute is an inaugural recipient of the UPS George D. Smith Prize for effective and innovative preparation of students to be good practitioners of operations research, management science, or analytics. For more information visit www.tauber.umich.edu.