Ann Arbor, MI - The Tauber Institute of Global Operations hosted the 27th Integrated Product Development Trade Show online December 1-8. Six multidisciplinary teams of business, engineering, art & design, and information students spent the Fall semester developing new products to address the problem of social isolation in pandemic conditions, then launched their products in the competitive IPD Trade Show online marketplace.
Co-instructors Eric Svaan of the Ross School of Business and Stephanie Tharp of the STAMPS School of Art & Design challenged their students to consider a wide range of issues during the product development process, including pandemic safety, mental health, social connection, distancing, and remote interactions. Product designs included pop-up shields that help friends gather safely for meals, electronic devices that simulate impromptu meetings or recreate shared activities, and an interactive stuffed animal that helps children stay engaged in online school.
Contact: Theresa Ceccarelli, Marketing Manager / firstname.lastname@example.org / 734-647-0308
The Tauber Institute for Global Operations is a joint venture between the University of Michigan’s Ross School of Business and the College of Engineering, working together with industry partners to facilitate cross-disciplinary education in global operations management. The Tauber Institute is an inaugural recipient of the UPS George D. Smith Prize for effective and innovative preparation of students to be good practitioners of operations research, management science, or analytics. For more information visit www.tauber.umich.edu.