2017 Pacific Gas & Electric Company Team Project


The Challenge:
PG&E is actively considering new growth opportunities that can complement California’s objective of reducing greenhouse gas emissions. The Tauber team was tasked with identifying an ideal growth avenue.

The Solution:
After analysis, the Tauber team recommended PG&E focus efforts on hydrogen light-duty vehicles, and medium-duty vehicles and heavy duty-vehicles fueled by hydrogen, natural gas, or electricity. The team created a detailed process map and an accommodating action plan which highlights six focus areas: coordinating and tracking clean transportation projects, continuing to build subject matter expertise, developing future strategic initiatives, marketing clean transportation externally, exploring preliminary siting capabilities, and formalizing the fuel-switching process through a newly developed position and training for existing employees. Once implemented, this action plan is expected to have significant impact on PG&E’s business and the California environment.

Read the 2017 Pacific Gas and Electric Team Project.

"I worked in Corporate Strategy department for Pacific Gas and Electric (PG&E), an electricity and natural gas utility based in San Francisco. My Tauber team was originally tasked to provide a market assessment of eight low-carbon markets PG&E could invest in to grow their natural gas business. These markets included using natural gas for marine and rail applications, stationary fuel cells, and converting customers from propane to natural gas. Our recommendation was to focus on the light-, medium-, and heavy duty markets. We were therefore tasked to understand and improve the end-to-end process that a customer experiences when inter-acting with PG&E to switch their current transportation fuel to one that is ‘greener’, looking not only at natural gas but also electricity and hydrogen vehicles." - Madeline Gilleran.

Student Team:
Madeline Gilleran-EGL(BSE & MSE Mechanical Engineering)
Pauline Park-Master of Business Administration
Vikram Vaidyanathan-Master of Business Administration

Project Sponsors:
Mallik Angalakudati-Vice President of Corporate Strategy
Lydia Krefta-Business Analyst, Principal
Easar Forghany-Business Analyst, Senior

Faculty Advisors:
Matthew Brown-Ross School of Business
Ruiwei Jiang-College of Engineering

About Tauber Team Projects:

The 2017 Tauber Team Projects resulted in $575 million in savings according to sponsoring company calculations, an average of $18.5 million per project over 3 years.

Each two to three person Tauber Team consists of graduate engineering, MBA, and/or MSCM students. Along with receiving high-level corporate support from the sponsoring company, each team is advised by a College of Engineering and a Ross School of Business faculty member and overseen by a Tauber Institute Co-Director. The projects begin on-site in May and continue for 14 weeks.  Students present the results of their projects and compete for over $40,000 in scholarships at the U-M Tauber Institute's annual Spotlight! event, held each September in Ann Arbor, Michigan.  Spotlight! provides outstanding opportunities for students and corporate partners to establish relationships while exploring innovations in operations and manufacturing.
Access Spotlight! book for project details.
2017 Pacific Gas & Electric Team
2017 Pacific Gas & Electric Company Team