Theresa's responsibilities include marketing strategy, branding, visibility, communication and awareness of the Tauber Institute. Theresa Ceccarelli began her career with Gannett Co. Inc., working in the USA Today circulation office as a blue chip account manager in markets around the US. While at Gannett, she held various operations and sales positions of increasing responsibility in customer service, product development, retail and national advertising, new media, and circulation for The Detroit Free Press and The Detroit News. She also held the position as conference manager for Society of Manufacturing Engineers, business development manager for the Advanced Electric Vehicle Program at the University of Detroit-Mercy and director of business and IT workforce for Macomb Community College. She joined the Tauber Institute in 2011 as a marketing manager.
Theresa received her BA from Michigan State University, MA in public relations from Wayne State University followed by a PhD with an emphasis in marketing from Wayne State University. She continues to teach communication courses at Wayne State University and has authored several case studies for WSU.