2015 Team Project Amazon FBA

The Challenge:
Fulfillment by Amazon (FBA) views Seller Experience as the foundation of its business. Our efforts are focused on continuously improving of our systems by eliminating defects and designing features through the eyes of the Seller. Today, when an FBA seller’s inventory is misplaced, Amazon issues a full reimbursement value of that item. Our goal is to redesign the reimbursement practice/policy and compensate sellers for missed service levels as opposed to providing a replacement value of the inventory.
 
Student Team:
Lauren Fitzpatrick – EGL (BSE/MSE Industrial and Operations Engineering)
Aditya Seshnath – Master of Supply Chain Management
Project Sponsors:
Eddie Iglesias – Sr. Product Manager FBA
Jeffery Moore – Sr. Manager, Product Management FBA
Akira Wada – Sr. Manager, Product Management FBA
Faculty Advisors:
Judy Jin – UM College of Engineering
Ned Smith – Kellogg School of Business

About Tauber Team Projects:

The 2015 Tauber Team Projects resulted in $500 million in savings according to sponsoring company calculations, an average of $14.3 million per project over 3 years.

Each 2 to 3 person Tauber Team consists of graduate Engineering, MBA, and/or MSCM students. Along with receiving high-level corporate support from the sponsoring company, each team is advised by a College of Engineering and a Ross School of Business faculty member and overseen by a Tauber Institute Co-Director. The projects begin on-site in May and continue for 14 weeks.  Students present the results of their projects and compete for over $40,000 in scholarships at the U-M Tauber Institute's annual Spotlight! event, held each September in Ann Arbor, Michigan.  Spotlight! provides outstanding opportunities for students and corporate partners to establish relationships while exploring innovations in operations and manufacturing.
 
Access Spotlight! 2015 Guidebook for project details.
2015 Amazon FBA Team, U-M Tauber Institute for Global Operations