AIP ServaGroup Serva is a manufacturer of hydraulic fracturing equipment, coiled tubing equipment, and well intervention and stimulation equipment, all of which are integral to the development of high-growth unconventional crude oil and natural gas resources.
The Tauber project centers on increasing the market share in the hydraulic fracturing pressure pumping market, specifically hydraulic fracturing pump fluid ends and pump components. The Tauber team's task is to create a business plan for growing the fluid end and component business to $100 million a year in revenue by benchmarking current competitors and their corresponding product offerings, developing a competitive business model, and formulating a go-to-market strategy around the optimum sales, service, and supply chain for Serva.
Varun Mudegowdra – Master of Supply Chain Management
Edgaras Varnelis – Master of Business Administration
Tom Hull – Pump Program Manager
Derek Leck – AIP Partner/Serva Co-CTO
Jim Pace – Marketing Manager (Hydraulic Fracturing Equipment Subject Matter Expert)
David Chesney – College of Engineering
Brian Wu – Ross School of Business
About Tauber Team Projects:
The 2015 Tauber Team Projects resulted in $500 million in savings according to sponsoring company calculations, an average of $14.3 million per project over 3 years.